American Eagle's lingerie store, Aerie, launched a daring new ad campaign this past spring. Featuring the tagline, "The Real You is Sexy," this campaign focuses on showing real girls' bodies in their ads.
Not only are the ads not retouched, but they also show a range of different body types. In fact, when you shop online, the website shows different models depending on the size you're looking at.
This brand is marketed towards high school and college-aged girls. In a world where girls constantly see unrealistic Photoshopped-images, Aerie is taking a stand.
Aerie's new ads have been covered by everyone from the Huffington Post to Adweek to Mashable. Could this be a new trend in marketing? Could companies be learning how to market to teenage girls without trying to make them feel bad about themselves?
While I was already fond of Aerie's products, I'm now making more of an effort to shop there to support their new ad philosophy. And I'm sure I'm not the only one.
Not only are the ads not retouched, but they also show a range of different body types. In fact, when you shop online, the website shows different models depending on the size you're looking at.
This brand is marketed towards high school and college-aged girls. In a world where girls constantly see unrealistic Photoshopped-images, Aerie is taking a stand.
Aerie's new ads have been covered by everyone from the Huffington Post to Adweek to Mashable. Could this be a new trend in marketing? Could companies be learning how to market to teenage girls without trying to make them feel bad about themselves?
While I was already fond of Aerie's products, I'm now making more of an effort to shop there to support their new ad philosophy. And I'm sure I'm not the only one.